We've all heard enough about social media. Though we've figured out how to use platforms, SEO, online engagement for our companies, how does it apply to the channel? The truth is your channel programs, channel communications, and co-branded demand gen could use a little social media love. There are ways to stand out from the crowd so your partners and joint customers hear you louder than the other messages coming their way. Social media is also a powerful way to keep connected with your partners to stay top of the mind as they're closing deals.
So where do you start? Or how to do make sure your current approach is correct?
We're excited to be working with IPED again to bring you Social Media Certification Channel Workshops. Here, we'll be working through these questions in a day and a half session that will leave you ready to take on social media strategically.
The workshops will take place in San Jose in February, Orlando in April* and Boston June*.
Right now, your corporate marketers are probably doing a great job engaging your end-customer with social media. By attending these workshops, you'll learn how to integrate social media strategy into the foundations of a solid partner program with the same end goal these corporate marketers have in mind: closing deals.
To save your spot or contact us with questions, email Lisa at lisa.sabourin@ubm.com to save your spot. Hope to see you there!
* Early bird pricing available for April and June sessions if you book now!