Welcome to the second episode of Channel Maven TV (#CMCtv). In this monthly series, Heather K. Margolis interviews channel executives and marketing experts working in and around the Channel. Topics are varied but all are geared towards helping Vendors enhance their channel marketing strategies.
Our guest for February is Channel Strategist, Sheila O’Neil. Thank you, Sheila for sharing your insights.
Widely recognized as a Channel Chief, Sheila O’Neil uses her experience of over 20 years in the Channel to combine management, sales, marketing, and business development to help channel Vendors and Partners deliver substantial revenue growth in highly competitive markets.
In this episode, Sheila O’Neil and Heather K. Margolis share thoughts on the importance of having a channel as part of a healthy go-to-market strategy. Sheila explains how building a channel allows companies of all sizes to reach more buyers and why an active channel can easily account for 50-60% of overall revenue.
In this short 5-minute segment, learn which conversations Vendors need to have internally to drive a successful channel program and the most likely outcome when Vendors decide not to create a channel Partner program.