Today’s digital strategies shift at lightning speed and new tactics are constantly erupting and evolving or dying abruptly without notice. This is true in sales and marketing, technology and other fields too. We all share a common challenge: how do we stay ahead of the curve with so many players trying to kick the same ball on the same field?
Digital Strategists Have Answers
A Digital Strategist stays informed on marketing trends across all digital channels. We live and breathe, eat and sleep digital marketing.
Want to know what’s trending in user experience (UX), Social Media, or the visual layouts of blogs and infographics? Wondering if your website is out of date, your SEO is current or your demand gen email campaign is too cluttered for today’s prospects? Yep. All of those answers (and more) fall in the realm of digital strategy.
But, that’s not all. Digital Strategists also track obscure stats to help craft marketing plans like: what’s the attention span of the average reader online? (About 8 seconds). How much of the buyer’s journey is completed online before they contact you? How many American adults own a smartphone? (64%). You get the drift, right?
Digital Strategists Answer Questions in The Channel Too
Both Vendors and Partners want good relationships that drive more business, which is entirely possible when questions like those above and these are answered: Where do we start with marketing when budget is an issue? How important is blogging compared to social media? How do we leverage tools to reduce time spend? How do we enable Partners to become better marketers? Where and how do we find prospects online? And how do we stay on top of these innovations without wasting time on fleeting platforms?
How Digital Strategy Fits in
Conversations are great but they aren’t the only thing keeping us informed.
Marketing ROI can be so vague that we constantly analyze our results. We have to. There is no other way to remain relevant or measure our value and expertise.
While conversations paint a portrait of the Channel as a whole, analytics inform our tactics and strategies. Together they give us valuable insight into how to help Vendors and Partners.
We’re All Here for One Reason…
To help solve challenges. My role as Channel Maven’s Digital Strategist helps our team and our clients stay on the bleeding edge of digital sales and marketing trends. I’m often in the trenches delivering on marketing tactics, experimenting on social media, running tests, drawing conclusions and analyzing all of it. I’m also advising, researching, mentoring and planning. I’ve spent a lifetime preparing for my current role and I wouldn’t change a single thing about it.
And, those questions above? Here are some answers from our blog:
How do we leverage tools to reduce time spend? (Content marketing tools)
How do we enable Partners to become better marketers? (Marketing automation tools)
Where do we start with marketing when budget is an issue? (Create compelling video without hiring a professional)
It’s Nice to Meet You
I’ll be blogging more often on marketing topics and trends and answering questions I’m routinely asked by the Vendors and Partners we work with. If you have a question, please share.
I hope you’ll join me, start conversations, weigh in, and challenge or steal my marketing advice.
Thanks for visiting and happy marketing!
