Welcome back to another episode of #CMCtv. In this edition, we discuss Sales Strategy Tips for Channel Partners.
Partner and Vendor organizations are all unique; from size, to number of employees, to business goals, to Partner programs, to Partner types, to technologies and end users. You can’t treat them all alike; so, how then do you encourage and amplify digital marketing as it relates to sales strategy in a more custom way?
Whether a Partner is sending an email campaign, pushing social content, or posting a blog, it is important to ensure these marketing activities are done with a methodical purpose.
What purpose you ask?
It may sound obvious, but you might be surprised how often Partners are too busy focusing on other aspects of running their businesses that they miss the mark on things like:
To thrive through the digital transformation era, it is paramount for Partners to effectively convey their messaging through multiple marketing and sales channels, or risk missing out.
In this episode, Channel Maven Consulting CEO, Heather K. Margolis is joined by Debbie Kane, to discuss how Partners can level-up their channel sales efforts by way of strategy:
Join us for a proactive discussion to learn expert sales strategy and tips to enable your Channel Partners. Also, be sure to check out #CMCtv Episode 7 to learn about enabling your Partners through integrated demand generation best practices.