Channel Blog - Channel Maven Consulting

Extending the Channel Partner Journey to Latin America

Written by Channel Maven | September 08, 2016

At Channel Maven Consulting we aim to work with the best people in the industry to improve the Channel Partner Journey across all regions. We’re happy to announce we’re now able to expand our channel marketing and program development services to Latin America thanks to a strategic partnership with Pigs on the Roof.

Press release originally published on pigsontheroof.com

Channel Maven Consulting and Pigs on the Roof form Partnership

Agencies extend offerings to better serve technology customers
Channel Maven Consulting and Pigs on the Roof, leading providers of channel development and marketing services, announced a strategic partnership. Leveraging each company's core service offerings, the partnership allows for geographic and service expansion in order to better serve the IT and Telecom Channels.

With an established presence in Latin America, Pigs on the Roof will extend Channel Maven Consulting’s “To” channel marketing and “Through” managed marketing services, bringing a much needed, value-added service to its regional customers.

“We are thrilled to formalize our relationship with Channel Maven Consulting, a strong brand in the IT channel with a team that strives for best-in-class service and solutions for their clients”, commented Carlos Blanco, Managing Director of Pigs on the Roof. “The partnership with Channel Maven Consulting allows us to broaden our service offerings in Latin America."

In the U.S., Channel Maven will team with Pigs on the Roof to roll out channel recruitment and management services. To be executed by Pigs on the Roof, these additional channel services are a natural extension of the hallmark, partner demand generation, enablement and marketing services offered by Channel Maven Consulting.

“Pigs on the Roof allows us to expand our services into a geography where we are not active", said Heather K. Margolis, CEO of Channel Maven Consulting. “This enhanced geographic coverage and additional services provided by Pigs on the Roof allows for a much more integrated approach in the service of our customers. After several years of collaborating with Carlos, it is exciting to partner with someone who has such extensive experience in channel recruitment and enablement."

Together, Channel Maven Consulting and Pigs on the Roof provide services to some the world's most recognized and valuable technology brands, among others: Intel, HP, Cisco, Oracle, SAP, CA Technologies and VMware.

About Channel Maven Consulting

We help drive more demand and create profitable partner programs based on a clear understanding of vendor needs while understanding the reality of the partner world. Whether building a new partner program, channel marketing “To” partners or driving demand “Through” partners, Channel Maven Consulting can help develop and execute the right strategic plan. For more information, please visit www.channelmavenconsulting.com.

About Pigs on the Roof

Pigs on the Roof helps companies, from start-ups to enterprises, generate tangible business concepts from promising ideas. Headquartered in Miami, FL, Pigs on the Roof is the place “Where ideas fly”. For more information, please visit www.pigsontheroof.com.