Content marketing to fit your channel needs
Conferences. Speaking Engagements. Strategy Sessions. Strategic Sales Support. These are the things that keep your top product people out of the office chasing revenue and NOT creating content. Whether its lack of time or challenges with the creative process, content creation is never the priority it needs to be to support effective marketing campaigns. Channel Maven Consulting’s team of marketing and technology subject matter experts can help you develop high-impact content as a one-off or in regular cadence to support your overall marketing and social media efforts.
Content Plan
Content Factory provides both tactical and strategic support for marketing campaigns and overall content creation strategy. Through a discovery and workshop process, we work with key stakeholders and subject matter experts to define current asset inventory (sales tools, collateral, white papers etc.) and develop a gap and refresh plan for key content elements. In addition we’ll align specific content creation activities to your existing marketing plans and campaigns.
Creating the Right Content
Subject matter and marketing experts are engaged to weave messaging into existing content or new content. Subject matter experts are not only accomplished writers, but also have specific backgrounds in topics such as cloud computing, virtualization, data protection, storage and other technology disciplines which truly extend the reach of your technology thought leadership. Content can include but is not limited to:
• Targeted Blogging
• White Paper Development
• Development of Training Materials
• Expert Webinars
• “Channelization” of Existing Assets
• Trade Publication Articles
• Press Releases
• Internal/External Newsletters
• eBooks
With a team whose background includes product marketing, industry research and analysis, channel management and technology sales, Channel Maven Consulting’s Content Factory can truly be an extension of your product team creating high-impact content for both channel partners and end-users so you can focus on revenue generation.
For additional information please contact Heather K. Margolis at Heather (at) ChannelMavenConsulting.com, or at (617) 286-2817.
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