Channel Blog - Channel Maven Consulting

6 (Great) Reasons to Attend Channel Focus 2016

Written by Channel Maven | March 09, 2016

Hollywood – here we come!

Channel Maven has the opportunity to sponsor many channel events. Once again, we chose this one because it’s different. Welcome to Channel Focus 2016. Thinking about attending? Here’s a snapshot of what you can look forward to:

All Channel all day:
This event brings together the IT and telecom industries’ most effective channel sales and marketing strategists to build momentum and develop innovative practices for the channel. With an audience of channel professionals, many with decades in the Channel, the sheer brainpower is palatable. We all know – there’s something magical about being surrounded by peers all sharing experiences and proven strategies.

Unprecedented opportunity to learn:
Channel thought leaders aren’t just sitting in the audience soaking up the knowledge, they’re also sharing insights and leading discussions, panels and workshops. Trainings include channel strategy, tactics, and best practices to help boost your channel. Expect an impressive roster of channel thinkers and doers. From presentations to networking, you won’t go home without new ideas and connections.

A unique experience
Unlike other channel conferences, Channel Focus is content driven. By that we mean content, topics and presentations have been vetted and curated specifically for this event - by channel leaders, for channel leaders. Presenters don’t just take the stage and then jet off to their next gig. They stay for the whole conference, attend sessions and inject their expertise into conversations. It’s all about community.

Shhhhh – it’s a secret
Channel Focus isn’t centered on exhibit booths and give-a-ways or making a sale. Egos and titles are checked at the door and there’s no push for social media amplification during sessions. In fact it’s refreshingly opposite. Even though the event is in Hollywood this year, attendees know: what happens at Channel Focus stays at Channel Focus!

Not about selling
Sure, there are opportunities to gather information about how other organizations are contributing to the evolution of the Channel and sponsors like Channel Maven Consulting will have information tables but the event isn’t about selling. It’s about connecting, sharing and empowering each other to maximize opportunities in the channel. It’s about addressing the unique needs of Vendors and Partners and coming together to help each other thrive.

Women in the Channel
The Channel Focus Women’s Leadership Council has grown organically alongside Channel Focus. Once just a group gathering on common ground, over time it’s morphed into an event within an event. On April 19, (4:30 – 6:30) join women channel leaders and influencers like Heather K. Margolis and Theresa Caragol facilitate discussions around specific challenges facing women in the Channel. All women attendees encouraged to participate.

https://www.youtube.com/watch?v=PaA0QpEPqXY

Learn more about the valuable components of the event and ways you can maximize your participation. Watch this quick video on the 10 ways to get the most out of Channel Focus 2016:

Join us - April 19-21 in Hollywood, California. Sign up early!