Channel Cheers! Innovating Partner Events

With the recent upswing of in-person meetings, have you thought about hosting new and innovative partner events? Whether it be roadshows, summits, or meals, taking the time to meet face-to-face stirs fantastic conversations that you just can’t get in a virtual setting.  

After all, when you get in front of partners to share success stories, sales enablement tools, marketing resources and education, as well as product roadmaps, you’re creating opportunities to collaborate. What’s more, these interpersonal encounters will absolutely strengthen your relationships and help drive your mutual businesses forward! 

In this Channel Cheers, Brad Rolfe shares unique suggestions on how to knock your next partner event out of the park! Plus, he pours his favorite espresso martini, which will have you alert and ready to brainstorm face-to-face!  

Interested in hearing more tips for making your next event the best yet? We'd love to hear from you! 

Brad’s Favorite Espresso Martini Recipe 

Ingredients:

• 2 ounces vodka 
• 1/2 ounce coffee liqueur (usually Kahlúa) 
• 1 ounce espresso, freshly brewed (or cold brew concentrate) 
• 1/2 ounce simple syrup 
• Garnish: coffee beans 

Steps:

1. Add vodka, coffee liqueur, espresso and simple syrup to a shaker filled with ice and shake until well-chilled. 
2. Strain into a chilled cocktail glass. 
3. Garnish with fresh florals, mint, or coffee beans!