Channel Cheers: Effective Event Marketing

Now that the world has reopened, live events are more powerful than ever! Of course, hosting them, however, goes well beyond the logistics. But how do you create a strategic plan to drive marketing success at live events with and through partners?

In this Channel Cheers, Brad Rolfe not only mixes up a spicy pineapple jalapeño margarita, but he also explores some of the crucial steps for hosting an unforgettable live event. From boosting participation, to driving demand, to generating leads, he offers tips and tactics to maximize qualified attendees and ways to empower partners with information that will make their businesses stronger. Plus, he suggests best practices on unique follow-up strategies to keep the momentum going.

Ready to unlock the secrets to memorable and effective live events that leave a lasting impact on your audience? Watch the video below.

Interested in hearing more tips for making your next event the best yet? We'd love to hear from you! 

Brad’s Pineapple Jalapeno Margarita (or mocktail) Recipe:

Ingredients:

• 3 to 4 jalapeño pepper slices*
• 1 ½ ounces (3 tablespoons) tequila blanco or reposado
• 2 ounces (¼ cup) pineapple juice
• ¾ ounce (1 ½ tablespoons) Cointreau
• ¾ ounce (1 ½ tablespoon) fresh lime juice
• Kosher salt or flaky sea salt, for the rim
• Ice, for serving (try clear ice)
• For the garnish: pineapple wedge, jalapeno slice

Directions:

1. Rim the glass with a lime wedge and dip the rim edge into a plate of salt
2. Slice jalapenos into thin slices
3. Place jalapenos, tequila (or soda water), pineapple juice, Cointreau, and lime juice into a cocktail shaker with ice.
4. Shake well. Strain into the glass and serve.