When was the last time you stopped to think about how easy it is for your channel partners to do business with you? How often do you put yourself in their shoes and consider what incentives or benefits they get from working with your company? After all, encouraging partner loyalty – or “stickiness” as it's often called – helps ensure your partners are committed to doing business with you.
At the end of the day, partner stickiness doesn't have to be challenging. In fact, there are simple steps that you can take to make sure you're offering the best possible experience for your channel partners.
In this Channel Cheers, Brad Rolfe, serves up a decadent yet sticky Peppermint Blizzard cocktail. Plus, he covers the "three Es" of partner loyalty; engagement, enablement, and education! From tailored communications strategies to incentives and training, and building intentional best practices, we’ve got tips to keep partners engaged throughout their journey with you.
Happy holidays from everyone on the Channel Maven team! We can’t wait to see all the incredible ways you create partner stickiness to enable continued success.
Want to learn more about providing your team with partner enablement tools? We'd love to hear from you!
Peppermint Blizzard Cocktail Recipe:
Ingredients
Directions