Channel Cheers! Authenticity: Unpacking the Significance of 2023’s Word of the Year

Did you know that “authentic” is Merriam-Webster’s 2023 word of the year? I’m sure this comes as no surprise considering we continue to strive to build more inclusive societies and workspaces. It has truly emerged as a cornerstone of these efforts. After all, we’re seeing authenticity shine through in areas including DEIB. It’s so important that organizations continue to emphasize the creation of inclusive cultures where folks can show up as their genuine selves.  

And at Channel Maven, we see day after day that the more authentic you are, the more you’re likely to increase overall engagement and campaign effectiveness. That’s why in this Channel Cheers, we're raising our glasses high to the power of being real! From how to show up on social, to how to put your best foot forward at meetings and events, he’s got you covered. Watch the video now! 

Looking for strategies to build sincere connections with your partners, vendors, and customers? We’d love to help you! 

Brad’s Salty Dog Recipe 

Ingredients: 

• 1 1/2 ounce Gin or vodka (or soda water) 
• 4 ounces grapefruit juice 
• coarse salt 
• ice 
• fresh grapefruit (slice) 
• rosemary 

Directions: 

• Dip the tip of your glass in water and then coarse salt to salt the rim. 
• Fill glass with ice.  
• Add a shot of gin or vodka (sparkling water or mocktail mix). 
• Place a slice of fresh grapefruit inside glass (optional).  
• Fill with grapefruit juice.
• Garnish with a spring of rosemary (optional).