4 Must-Haves for Small Businesses
At Channel Maven Consulting we spend a lot of time working directly with Partners. Usually that is to improve their ROI on inbound marketing and lead generation but there are so many other small business challenges we have worked with Partners to overcome (not to mention we are a SMB ourselves!).
How are Small Business Channel Partners thriving through times of growth?
Here are the four most important recurring themes we’ve gathered from Channel Partners who have built thriving small businesses:
Most small businesses require a “roll-up-my-sleeves-and-dig-in” approach not only from the owner but also from all employees. Channel Partners are no exception. By personally trying on many hats, Partners gain first-hand knowledge of what it takes to be successful in each and every position. This approach gives Partners invaluable insight into everything from marketing to forecasting budgets and helps with calculating the needs of the business as it grows.
Every CEO or president should have a Jiminy Cricket on the payroll. This person acts as a sounding board, feels comfortable in the role of trusted advisor and is your devil’s advocate. They know when to take risks, when to play it safe and understand the inner workings of the company.
What’s the best way to support your staff? Be a solid anchor. Your team doesn’t need to worry about the nitty gritty details of the balance sheets or the day-to-day business. That’s your job as the business owner and/or CEO. And, as an anchor it’s ok to slow the growth from time to time. Doing so allows you to gain the trust your staff needs and creates a steady foundation from which all of you will safely make the next leap forward.
It’s easy when a business first opens its doors, to get lost in the details of running payroll, hiring the right people and building your brand. Partners sometimes forget to keep an eye focused on the future and the company’s growth plans. Share your goals with your team regularly and let them support your growth plans.
With a solid plan and foundation in place, it’s time to focus on growth strategies. That’s where integrated marketing, social media amplification and demand gen activities will help take your thriving business to the next level.
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