Workshops

We all know social media and online engagement play a role in your channel development and marketing.  Putting that into practice however can be a little more complicated.  Build stronger relationships with your partners and help them drive more revenue through the channel through these in-person or virtual workshops.  What better way to get your entire team or your entire channel more productive then to hand them the custom tools they need to do so?  Our workshops work with your internal team or your partners directly (or both) and are customized to your goals and resources.

Making Your Programs Social
Sure you have certifications, specializations, and incentives but are they getting the exposure they deserve.  Why not have your current partners help you recruit new partners and engage inactive partners simply by updating their status or “sharing” content?  Once you create these great programs, one of your biggest challenges is keeping your program and products top-of-mind with partners. In this full-day workshop or virtual workshop we’ll show you how to:

• Socialize the benefits of your program to equally engage and reward your partners
• Make your communications plan social, an email newsletter doesn’t do it anymore
• Keep your products and services top-of-mind with partners
• Make your programs work for you
• Promote your partners as your best advertisements
• Use blogs and social platforms to provide better exposure to programs
• Build your own channel programs through breakout sessions

Drive More Demand Through Your Channel
We all know that providing partners with the tools and resources they need to carry out marketing campaigns is no longer enough.  Emails, direct mail, print advertising…who buys that way anymore?  Learn how to better support your partners marketing efforts through social media and online engagement in this interactive workshop.  Through a series of presentations, breakout sessions, and group collaboration you will learn to help partners:

• Build end-to-end marketing campaigns that are more successful through multiple “touches”
• Use online engagement such as search engine optimization for an entire site or specific landing page
• Brand themselves online so “word of mouth” actually leads to…well, leads
• Leverage social platforms such as LinkedIn, Twitter, Spiceworks, YouTube, and Facebook to drive actual demand (not just “likes” from family members)

* Note, this workshop is available both field marketing/CAM facing or Partner facing

For more information, please contact Heather K. Margolis at Heather@ChannelMavenConsulting.com, or at (617) 872-2817.