Social Media Programs for Channel Marketing

LinkedIn, Facebook, Twitter, SEO/SEM, what does it all mean for the channel?

Whether you seek an overall social media strategy for marketing to your channel, or need programs and training to enable your solution providers to leverage these tools to find customers themselves, Channel Maven Consulting develops custom, hands-on programs using social media and new media tactics. Channel Maven Consulting has multiple social media programs including:

“To” Partner Programs
As a channel professional, one of your biggest challenges is keeping your program and products top-of-mind with partners. You put a great deal of effort into launching programs, creating incentives, and sending email, but all of that effort gets lost if you can’t maintain your partners’ attention. Using both our experience with best practices and primary research that we conduct with your partners, Channel Maven Consulting will work with your team to develop a custom communications strategy incorporating social media tools and tactics. You can dramatically improve communication with your partners with our tools like:

• Custom communication strategies for each social media vehicle (LinkedIn, Twitter, etc.)
• Proprietary social media community development
• Competitive analysis of social media usage and best practices

“Through” Partner Programs
You know that your partners, as an extension of your sales and marketing teams, have limited resources. Social media tactics can exponentially increase the reach of your joint messaging and enable your partners to increase revenues without large resource additions. But with all of the information available about social media today, your partners need your help cutting through the noise. Channel Maven Consulting builds upon proven channel program experience to develop a custom deliverable for your partners and field marketing team.

Programs include:

• Social Media workshop including hands-on learning and feedback
• Guides and webinars customized for your company
• 1:1 marketing consulting to partners through Marketing Development Funds (MDF)
• Face-to-face workshops including assignments and feedback to truly ramp-up partners

Face-to-Face Engagements
Conferences and workshops are a great place to get your partners’ attention. Channel Maven Consulting founder Heather K. Margolis speaks at Channel Events about using social media in the channel or any of the specific topics discussed above. Audience members have called her engaging, dynamic, and entertaining. See what others are saying (link to recommendations). For more information, please visit our Speaking page (link) or contact us at Info (at) ChannelMavenConsulting.com.

Content
Today’s content needs to be more compelling than ever as more companies use social media tactics to attract prospective customers. It’s critical that you create great content to educate, inform, and share with your partners.

Channel Maven Consulting will develop the right content and message in several formats including:

• eBooks
• Webinars
• Blog/Twitter/LinkedIn
• Video

Social media tactics evolve constantly, so Channel Maven Consulting customizes each deliverable specifically for you and your partners at the time of engagement.

For more information please contact us at Info (at) ChannelMavenConsulting.com or you can contact our President and Founder, Heather K. Margolis at Heather (at) ChannelMavenConsulting.com.