People Are Talking… Are You Listening?

April 29, 2011

If I told you that you could monitor what people are saying about you AND get high-level stats on whether it was positive or negative, is that something you’d be interested in? With multiple channels available for your prospects, employees and the media to share thoughts about your products, services and industry, it’s difficult to [...]

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6 Major End to End Marketing Mistakes and How to Solve Them

April 7, 2011

Over the past decade the number of communications mediums and techniques have grown exponentially. To keep up with these changes businesses have greatly altered the way they market their products. Many traditional companies are even beginning to experiment with tying social media into existing campaigns. However, not all of these new methods have been bug [...]

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4 steps to Effective Banner Strategies

March 8, 2011

When thinking about social media versus the effectiveness of traditional media, the topic of banner advertising sort of lingers in the middle.  When vendors provide solution providers with funding to create untargeted, poorly branded, and salesy (yes that’s a word) banners that are then thrown on random web pages such as Yahoo! they are completely [...]

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Trust. Building a Stronger Channel

February 25, 2011

Trust is obviously important in business. I would take that one step further and say trust is more important in the channel. I’ve often spoken about ways to engage your channel partners with simplified programs and also touched on how vendors can give more to get more value out of their partners. Now let’s explore [...]

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A Dating Site for IT Solution Providers and IT Buyers?

February 16, 2011

As the technology marketplace grows, many CIOs struggle to find trust-worthy, knowledgeable solution-providers who can actually service the products they need. CIOs may need to vet several different solution providers just to find one who has the necessary certifications for the project. On the other side of the puzzle, vendors continually spend their trying to [...]

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Drive Social “To” and “Through” Your Partners

February 6, 2011

Everyday I work with businesses by teaching them how to use tools like Search Engine Optimization (SEO), Social Media platforms, and social content to engage with their customers and grow their channel. What has always struck me is the developing knowledge between the Vendors I work with and their Partners. While Vendors seem to be [...]

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Are your Channel Programs Engaging your Partners?

January 31, 2011

Channel programs have undergone a bit of a face lift.  If you’ve been following the recent channel news you’ll see there is a lot of launching and specializing and re-launching going on.  But what does this mean for solution providers? In most cases this truly means more support, better resources, and the ability to grow [...]

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Location Based Platforms: Worthwhile or a waste?

January 13, 2011

While the rapid adoption of smartphones may have put social and location check-in tools such as FourSquare, Yelp, or GoWalla on the map, most businesses are still challenged to find appropriate business uses for this, the latest social and mobile craze. For me, it’s complicated to assign business value to these services. While I enjoy [...]

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Complimentary eBook: Better Engage your Channel

January 6, 2011

Channel Marketing, Co-Marketing, Field Marketing: whatever you call them, they always tend to be a challenge. How can you better help your Partners and truly see the value? Why don’t they use what you give them? How do we measure ROI from MDF? And yet we go on, producing the same resources without moving the needle. [...]

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Channel Maven Consulting is Hiring!

December 31, 2010

Are you a fun, hardworking, marketer looking for a flexible (a.k.a. virtual) work environment?  Do you enjoy helping small businesses drive social media and traditional media strategies?  Are you passionate about social media for business but not obsessed with being “internet famous” (this is a fine line you know!)?  Are you business minded and excited [...]

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