Channel Consulting Strategy and Implementation Partner

It used to be that when someone didn’t like your product or service they would complain to three people.  Now if someone doesn’t like your product, service, or the way they were treated they are telling the entire Twitterverse, posting it on their blog, and commenting on your site.  If they’re super difficult they are [...]

Had a great time at the PHONE+ The Channel Partners Conference in Las Vegas and met some very cool people.  I ran a session on Social Media in the Channel and was really impressed with the reception. There are three groups people usually fall into when it comes to social media: Totally get-it, are drinking [...]

Influence Insiders 2010 – A Look Back If you’ve heard the Influence Insiders BlogTalkRadio show you know that it is comprised of a group of industry professionals who get together and talk about trends and best practices as they effect different industries.  The list of “Insiders” is below and we’d love to hear from all [...]

As Channel Professionals we have a lot of responsibility.  It seems as if the work will never been done and partners will never have everything they need.  For that reason, we tend to fall into a way of doing things that can be detrimental to our channel program and more importantly, our partners. As a [...]