What Netflix Did that was SO Wrong

September 27, 2011

If someone asked me about Netflix 3 months ago I would say “great business model, giving people what they want, when they want it for a fair price”. Then this happened. Readers digest version: Netflix provides movies two ways 1) sending movies in the mail, as many as you can watch for a monthly previously [...]

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Juniper Partners get a Social Media Education

September 7, 2011

Today I had the privilege to meet with Luanne Tierney of Juniper and talk to their partners about with Social Media tools really matter and how partners should use them.  Juniper is really on the right track providing their partners with great resources and Luanne, as always, is so passionate about helping them be successful. [...]

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Thank You Steve Jobs

August 25, 2011

I’m going to break one of my tried and true rules about blogging.  I’m going to write a post that is a bit off-topic for my blog, though still about technology so I’ll only lose 20-30 seconds sleep over it. When I heard the news about Steve Jobs retiring I felt an emotion that I [...]

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Do as I say, Not as I do…

August 17, 2011

I’ve been in the middle of a speaking and traveling whirlwind, all good things of course.  When I spoke at the Intuit conference 3 weeks ago, giving service providers tips for driving demand through online engagement including blogging and SEO I heard myself say “be sure you can blog at least once every two weeks” [...]

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I’m Too Sexy for the Channel?

July 9, 2011

Okay so I just dated myself with that title.  Worse yet, now I have that stupid song stuck in my head.  But I digress.  It used to be the case that some products are so sexy, they are seen as consumer focused and therefore, not ideal for your typical solution provider.  You know the manufacturers [...]

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How Vendors are Stepping up to Support the Channel

June 21, 2011

I always say I’m a “recovering channel professional”.  If you’re in the channel, you know what I mean; not getting the support you need from corporate, always trying to please different types of partners, and not having the resources to make that happen. Things seem to be changing.  I’ve had multiple conversations with vendors over [...]

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Solution Providers: 5 Ways Content Can Simplify and Strengthen Your End-to-End Marketing

June 13, 2011

With all of the messaging bombarding your prospects these days, it is more vital than ever to find a way to stand out from the crowd. Unfortunately, even if you are the best in the world at what you do, without a strong marketing program you could very well be losing business to lesser competitors. [...]

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Stop Building Channel Programs in a Bubble, become a Channel Master

May 19, 2011

If lately you’ve felt like your channel programs have stagnated and are in need of a burst of new thinking to get things moving again, you’re not the only one. Things are constantly evolving in the channel and channel professionals need to shake things up to be more successful. You need information you can trust [...]

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Dell’s Newly Enhanced Partner Program…a step in the right direction?

May 16, 2011

I’m eating my words.  Anyone who knows me knows I don’t do that often.  So here goes.  Back in my global channel professional days I worked for EqualLogic.  I was one of those channel folks who ate, slept, and breathed the channel (still am). So when I got the news in 2008 that Dell (one [...]

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5 Exciting Ways to Engage Your Leads with Email

May 11, 2011

Is your current prospect list bringing the same results it did two years ago?  Even 6 months ago?  Chances are the same tactics you have been using are not returning you the same results. If you’re currently “beating the dead horse” that is your mailing list, it’s time to learn how to build a better [...]

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