Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.
We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel marketing strategy fits every organization. That’s why we work with you to understand your current channel marketing programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective channel marketing “to” and “through” your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.
Founded by Heather K. Margolis, a self-described “recovering channel executive,” Channel Maven Consulting benefits from Heather’s experience working in channel programs and channel marketing.
Heather K. Margolis, Founder and President
Our fearless leader, Heather, founded Channel Maven Consulting in 2009. A self proclaimed “recovering channel professional” Heather is passionate about enabling manufacturers and their channel partners to drive more business through their channel programs. Having led channel programs for companies like EMC, EqualLogic and Dell, Heather helps channel organizations of all sizes build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Heather regularly speaks to manufacturer and channel partner audiences about getting the most from social and traditional media. She also speaks to a variety of audiences about entrepreneurship, building a service business, and B2B strategy.
A proud alum of Babson’s MBA program, Heather grew up in Massachusetts and now calls beautiful Boulder, CO home where she and her husband (and dog Zoe) can be found hiking, riding, or attempting to tear up the slopes. See Heather’s recommendations on LinkedIn.
David Grazio, Senior Channel Marketing Consultant
Channel DNA? Yes that’s David. Having worked at a channel partner, several established technology providers and successful start-ups including HP, Progress Software, GN Netcom, Bluesocket, and EqualLogic, David brings a passion and commitment to all things channel. His experience includes developing go-to-market strategies, partner program design, business development, marketing communications, partner enablement, and lead generation. When he’s not waving the channel champion flag David and his wife enjoy traveling, spending time outdoors with their dogs, and, being a self-proclaimed foodie, enjoying the latest culinary eateries around the New England region.
Lisa Deison, Director of Operations
If a project needs to be managed or details need to be oriented Lisa is your woman. After starting her career with Andersen Consulting (now Accenture) and Arthur Andersen Business Consulting, Lisa now enjoys helping vendors better engage with partners and partners grow their businesses. Growing up an Army brat who was lucky to live in exotic locations such as Germany and Hawaii, Lisa has called Colorado home for 23 years. When not helping the channel achieve its goals, Lisa is a proud mother of 2 who loves to travel, cook, read, ski, hike and camp.
Meagan Beresford, Marketing Manager and Channel Marketing Consultant
Whether Meagan is executing social media amplification, channel marketing plan, or event planning she brings her own brand of process and organization to the Channel Maven Consulting table. With an optimistic outlook she is always excited to take on new challenges. Her professional experience reflects this as she has worked in many different industries such as real estate, education and fast paced, corporate environments. She attended Colorado State University for biology so she is no stranger to the small details that matter. In her off time she enjoys spending time with family and friends, gardening and staying active.
Tanya Dueri, Senior Project Manager
Tanya is a Project Manager and lover of all things creative. With 15 plus years Project Management experience in IT, Creative, and Medical Devices, Tanya brings a diverse perspective to every project. Her portfolio includes companies ranging from IBM and Time Warner to the San Francisco Bicycle Coalition. Also known as the resident process guru and problem solver, she finds pleasure in bringing order to chaos. When not in the office, you can often find Tanya on her mountain bike, skiing in the back-country or behind her camera seeking the perfect shot.
Jill McCorrison, Senior Demand Gen Consultant
Content may be king but Jill is Channel Maven’s content Queen. We even gave her a crown. Jill is an innovative marketing professional with focus on increasing market penetration for all our clients and formerly Colorado non-profits. She considers the term ‘marketing geek’ a compliment. Jill loves fonts, proper spacing and is a stickler for the details. After making sure that our client’s needs are met, you can find Jill volunteering at her local school, playing pickleball and most importantly sharing her enthusiasm for life with her family.
Deanna Bennett Yates, Channel Marketing Consultant
Known for her upbeat attitude, Deanna brings a positive can-do spirit to each of her projects. Although her business background is quite diverse with experience in accounting, Internet startups, the fitness industry, and real estate, she found her calling in marketing and is passionate about helping brands reach out and connect with their customers. As a fairly new transplant to Colorado, Deanna loves exploring everything Boulder has to offer including snowboarding, hiking, the farmer’s market, and the vibrant tech community.
Zoe, Chief Cuteness Officer