Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.
We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel marketing strategy fits every organization. That’s why we work with you to understand your current channel marketing programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective channel marketing “to” and “through” your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.
Founded by Heather K. Margolis, a self-described “recovering channel executive,” Channel Maven Consulting benefits from Heather’s experience working in channel programs and channel marketing.
Heather K. Margolis, Founder and President
Our fearless leader, Heather, founded Channel Maven Consulting in 2009. A self proclaimed “recovering channel professional” Heather is passionate about enabling manufacturers and their channel partners to drive more business through their channel programs. Having led channel programs for companies like EMC, EqualLogic and Dell, Heather helps channel organizations of all sizes build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Heather regularly speaks to manufacturer and channel partner audiences about getting the most from social and traditional media. She also speaks to a variety of audiences about entrepreneurship, building a service business, and B2B strategy.
A proud alum of Babson’s MBA program, Heather grew up in Massachusetts and now calls beautiful Boulder, CO home where she and her husband (and dog Zoe) can be found hiking, riding, or attempting to tear up the slopes. See Heather’s recommendations on LinkedIn.
Jenn Reed, Senior Channel Marketing Consultant
Jenn joins Channel Maven as a recruit from one of Heather’s channel marketing workshops. Always a channel marketing and partner marketing enthusiast Jenn was drawn to the ability to work with partners and vendors to better engage through traditional and social media. Jenn’s IT and UC channel experience runs the gamut. From sales to product to marketing to channel marketing; for some of the largest communications manufacturers in the industry including Nortel, Panasonic and VTech. With nearly 20 years under her belt Jenn completely “gets” the tech channel. With a no-nonsense approach (and a bit of a techno-geek); having worked in and across every functional area, Jenn’s gained the intuitive ability to roll-out successful marketing campaigns to drive sales while building long-term relationships with partners and end users alike. A New Yorker at heart, Jenn lives in paradise, a.k.a. Sarasota, FL, where she can usually be found on or near a boat when she’s not on or near her laptop.
Janine Dolan, Senior Marketing Manager
Janine joins Channel Maven with over 15 years of marketing experience. She most recently led multi-channel, customer-centric marketing strategies and campaign development for Sunovion Pharmaceuticals in the Greater Boston area. Prior to her career in Pharma, she was at the marketing agency Digitas for over 8 years. Janine built her passion for marketing creativity through managing client accounts in the automobile, travel and pharmaceutical industries. Early in her career Janine worked for several small technology companies in product management/marketing roles. She loves how technology has enabled marketing to evolve through the years especially with CRM, digital and social media programs.
Janine recently relocated from Boston, MA to Boulder, CO in pursuit of more outdoor fun and sunshine. She enjoys cooking, skiing, hiking, country music and running.
Lisa Deison, VP of Operations
If a project needs to be managed or details need to be oriented Lisa is your woman. After starting her career with Andersen Consulting (now Accenture) and Arthur Andersen Business Consulting, Lisa now enjoys helping vendors better engage with partners and partners grow their businesses. Growing up an Army brat who was lucky to live in exotic locations such as Germany and Hawaii, Lisa has called Colorado home for 23 years. When not helping the channel achieve its goals, Lisa is a proud mother of 2 who loves to travel, cook, read, ski, hike and camp.
Tanya Dueri, Multimedia Production Manager
Jill McCorrison, Senior Demand Gen Consultant
Content may be king but Jill is Channel Maven’s content Queen. We even gave her a crown. Jill is an innovative marketing professional with focus on increasing market penetration for all our clients and formerly Colorado non-profits. She considers the term ‘marketing geek’ a compliment. Jill loves fonts, proper spacing and is a stickler for the details. After making sure that our client’s needs are met, you can find Jill volunteering at her local school, playing pickleball and most importantly sharing her enthusiasm for life with her family.
Deanna Bennett Yates, Channel Marketing Consultant
Known for her upbeat attitude, Deanna brings a positive can-do spirit to each of her projects. Although her business background is quite diverse with experience in accounting, Internet startups, the fitness industry, and real estate, she found her calling in marketing and is passionate about helping brands reach out and connect with their customers. As a fairly new transplant to Colorado, Deanna loves exploring everything Boulder has to offer including snowboarding, hiking, the farmer’s market, and the vibrant tech community.
Zoe, Chief Cuteness Officer