Channel Maven Consulting


Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.

We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel marketing strategy fits every organization. That’s why we work with you to understand your current channel marketing programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective channel marketing “to” and “through” your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.

Founded by Heather K. Margolis, a self-described “recovering channel executive,” Channel Maven Consulting benefits from Heather’s experience working in channel programs and channel marketing.


Heather K. Margolis, Founder and President

Our fearless leader, Heather, founded Channel Maven Consulting in 2009. A self proclaimed “recovering channel professional” Heather is passionate about enabling manufacturers and their channel partners to drive more business through their channel programs. Having led channel programs for companies like EMC, EqualLogic and Dell, Heather helps channel organizations of all sizes build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Heather regularly speaks to manufacturer and channel partner audiences about getting the most from social and traditional media. She also speaks to a variety of audiences about entrepreneurship, building a service business, and B2B strategy.



Lisa Deison, VP of Operations

If a project needs to be managed or details need to be oriented Lisa is your woman. After starting her career with Andersen Consulting (now Accenture) and Arthur Andersen Business Consulting, Lisa now enjoys helping vendors better engage with partners and partners grow their businesses. Growing up an Army brat who was lucky to live in exotic locations such as Germany and Hawaii, Lisa has called Colorado home for 23 years. When not helping the channel achieve its goals, Lisa is a proud mother of 2 who loves to travel, cook, read, ski, hike and camp.

Jenn Reed

Jenn Reed, Senior Channel Marketing Consultant

Jenn joins Channel Maven as a recruit from one of Heather’s channel marketing workshops.  Always a channel marketing and partner marketing enthusiast Jenn was drawn to the ability to work with partners and vendors to better engage through traditional and social media.  Jenn’s IT and UC channel experience runs the gamut. From sales to product to marketing to channel marketing; for some of the largest communications manufacturers in the industry including Nortel, Panasonic and VTech.  With nearly 20 years under her belt Jenn completely “gets” the tech channel. With a no-nonsense approach (and a bit of a techno-geek); having worked in and across every functional area, Jenn’s gained the intuitive ability to roll-out successful marketing campaigns to drive sales while building long-term relationships with partners and end users alike. A New Yorker at heart, Jenn lives in paradise, a.k.a. Sarasota, FL, where she can usually be found on or near a boat when she’s not on or near her laptop.


Janine Dolan, Senior Client Engagement Manager

Janine joins Channel Maven with over 15 years of marketing experience.  She most recently led multi-channel, customer-centric marketing strategies and campaign development for Sunovion Pharmaceuticals in the Greater Boston area.  Prior to her career in Pharma, she was at the marketing agency Digitas for over 8 years.  Janine built her passion for marketing creativity through managing client accounts in the automobile, travel and pharmaceutical industries.  Early in her career Janine worked for several small technology companies in product management/marketing roles.  She loves how technology has enabled marketing to evolve through the years especially with CRM, digital and social media programs.

Though loving Boulder, Boston is and always will be Janine’s hometown.  A diehard Red Sox fan there is nothing better to her than being at Fenway Park.  She has learned first hand that if you keep believing against all odds Boston will come through for you and is proud to be from the city of the Citgo Sign, swan boats, Harvard, Tom Brady, Big Papi and the Boston Marathon.


Tanya Dueri, Multimedia Production Manager

Tanya is a Photography and Video Producer and lover of all things creative. With 15 plus years experience in Creative, Project Management, IT, and Medical Devices, Tanya brings a diverse perspective to every project. Her portfolio includes companies ranging from IBM and Time Warner to the San Francisco Bicycle Coalition. Also known as the resident process guru and problem solver, she finds pleasure in bringing order to chaos. When not in the office, you can often find Tanya on her mountain bike, skiing in the back-country or behind her camera seeking the perfect shot.


Jill McCorrison, Senior Content Creation Consultant

Content may be king but Jill is Channel Maven’s content Queen. We even gave her a crown. Jill is an innovative marketing professional with focus on increasing market penetration for all our clients and formerly Colorado non-profits. She considers the term ‘marketing geek’ a compliment. Jill loves fonts, proper spacing and is a stickler for the details.  After making sure that our client’s needs are met, you can find Jill volunteering at her local school, playing pickleball and most importantly sharing her enthusiasm for life with her family.  What is pickleball you may ask? We didn’t know either until we heard Jill have made the regional finals!


Deanna Bennett Yates, Channel Marketing Consultant

Known for her upbeat attitude, Deanna brings a positive can-do spirit to each of her projects. Although her business background is quite diverse with experience in accounting, Internet startups, the fitness industry, and real estate, she found her calling in marketing and is passionate about helping brands reach out and connect with their customers. As a fairly new transplant to Colorado, Deanna loves exploring everything Boulder has to offer including snowboarding, hiking, the farmer’s market, and the vibrant tech community.

Deanna grew up playing cards with her parents and loves everything from poker to pinochle. She enjoys the strategy of these games and looks at marketing through a similar scope. Whether going all-in or scoring big wins, her goal is to help clients play their best hand possible.


Lexi Strickland, Marketing Coordinator

With her can-do spirit Lexi ensures whatever you’re imagining at the strategic level will be executed. Her background in Communication and creativity assists her in bringing a fresh perspective when helping businesses achieve their goals.  She worked with United Methodist Communications doing social media and social analytics during the first part of 2014. She’s passionate about researching and staying up to date on social trends, helping businesses better engage in the social sphere. It doesn’t get much more organized than Lexi. If something’s been color coded whether a project plan or social content we know Lexi has been there! Growing up in Boulder she’s excited to continue calling this beautiful town home. She enjoys cooking, singing, her little dog Mr. Riley, and spending time with friends and family.


Nisa Sedaghat, Content Creation Coordinator

Often recognized by her uncontrollable laughter, Nisa loves to find interesting and entertaining content to engage social media audiences. She also writes for and manages the Channel Maven blog and enjoys putting a sassy twist on the ordinary.  A Boulder native Nisa grew up with a mixed background of Persian and European heritage, giving way to her love for languages and communication. You can find Nisa during her free time in the dance studio, eating great food, sketching, painting, and planning her next wanderlust trip.


Sam Brown, THE Intern

Not just AN intern but THE intern, Sam is a doer of anything asked of him. Pulling content, social profile updates and analytics are his go-to’s. Only recently returned from living and studying abroad in Europe, travel is one of Sam’s greatest passions. The places he’s visited range from Bali to Prague. He also enjoys rugby, snowboarding, camping and fishing. As our intern, he is still in school and will graduate from the University of Colorado-Boulder in December.


Zoe, Chief Cuteness Officer

Zoe is adept at bringing the cute back into the channel.  Only a year and half experience, Zoe reminds us all that all those hours of channel marketing strategy need to be broken up by the occasional walk or wrestle with a tug toy.  Not our best content creator she’s good at sniffing out the details and loves a good strategy session especially on the rare chance local clients might bring a four-legged friend with them.  Need to reach Zoe?  She’s not so great with email but feel free to swing by our offices whenever you’re in Boulder.