Channel Maven Consulting provides strategic channel consulting and marketing consulting to IT channel organizations of all sizes.
We are your strategic channel program and channel marketing partner. So what does that mean? We know not every channel marketing strategy fits every organization. That’s why we work with you to understand your current channel marketing programs, define your goals, and assess your resources. Then we pull from industry best practices and current innovations to help you drive more effective channel marketing “to” and “through” your partners. Along the way, our clients don’t just find their place on the map, they gain insights on their unique advantages.
Founded by Heather K. Margolis, a self-described “recovering channel executive,” Channel Maven Consulting benefits from Heather’s experience working in channel programs and channel marketing.
Heather K. Margolis, Founder and President
Our fearless leader, Heather, founded Channel Maven Consulting in 2009. A self proclaimed “recovering channel professional” Heather is passionate about enabling manufacturers and their channel partners to drive more business through their channel programs. Having led channel programs for companies like EMC, EqualLogic and Dell, Heather helps channel organizations of all sizes build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Heather regularly speaks to manufacturer and channel partner audiences about getting the most from social and traditional media. She also speaks to a variety of audiences about entrepreneurship, building a service business, and B2B strategy.
A proud alum of Babson’s MBA program, Heather grew up in Massachusetts and now calls beautiful Boulder, CO home where she and her husband (and dog Zoe) can be found hiking, riding, or attempting to tear up the slopes. See Heather’s recommendations on LinkedIn.
Alexandra Krasne, Contributing Strategic Consultant
Alex’s background as a journalist fuels her passion and creativity as a storyteller. It’s the secret weapon behind the successful content marketing campaigns, winning demand generation programs, and engaging social media efforts she has lead for startups, nonprofits, and Fortune 500 companies. Truly compelling stories transcend any medium and move audiences to buy, engage, and connect. Alex has successfully translated compelling stories to video, blogs, tweets, website copy – and helps Channel Maven clients do the same.
With more than a decade of experience as a technology journalist, Alex’s writing has appeared all over the web and in print, including: PC World, Wired, CNN, CIO, The Houston Chronicle, TechSoup, Silicon Angle, ComputerWorld, Micro Publishing News, ARN, and Linux Today.
Most recently, she built and ran an award-winning social media program for Cisco’s global partner organization which industry experts often use as an example of content marketing and social media done right. Alex is based in San Francisco where she has lived for the past 15 years. When she’s not writing or monitoring social media, you can find her running with her dog, posting pictures of her dog on Instagram, horseback riding, or practicing yoga.
Lisa Deison, Director of Operations
If a project needs to be managed or details need to be oriented Lisa is your woman. After starting her career with Andersen Consulting (now Accenture) and Arthur Andersen Business Consulting, Lisa now enjoys helping vendors better engage with partners and partners grow their businesses. Growing up an Army brat who was lucky to live in exotic locations such as Germany and Hawaii, Lisa has called Colorado home for 23 years. When not helping the channel achieve its goals, Lisa is a proud mother of 2 who loves to travel, cook, read, ski, hike and camp.
Deanna Bennett Yates, Channel Marketing Manager
Known for her upbeat attitude, Deanna brings a positive can-do spirit to each of her projects. Although her business background is quite diverse with experience in accounting, Internet startups, the fitness industry, and real estate, she found her calling in marketing and is passionate about helping brands reach out and connect with their customers. As a fairly new transplant to Colorado, Deanna loves exploring everything Boulder has to offer including snowboarding, hiking, the farmer’s market, and the vibrant tech community.
Jill McCorrison, Senior Demand Gen Consultant
Content may be king but Jill is Channel Maven's content Queen. We even gave her a crown. Jill is an innovative marketing professional with focus on increasing market penetration for all our clients and formerly Colorado non-profits. She considers the term 'marketing geek' a compliment. Jill loves fonts, proper spacing and is a stickler for the details. After making sure that our client’s needs are met, you can find Jill volunteering at her local school, playing pickleball and most importantly sharing her enthusiasm for life with her family.
Tanya Dueri, Senior Project Manager
Tanya is a Project Manager and lover of all things creative. With 15 plus years Project Management experience in IT, Creative, and Medical Devices, Tanya brings a diverse perspective to every project. Her portfolio includes companies ranging from IBM and Time Warner to the San Francisco Bicycle Coalition. Also known as the resident process guru and problem solver, she finds pleasure in bringing order to chaos. When not in the office, you can often find Tanya on her mountain bike, skiing in the back-country or behind her camera seeking the perfect shot.
Meagan Beresford, Marketing Manager and Channel Marketing Consultant
Whether Meagan is executing social media amplification, channel marketing plan, or event planning she brings her own brand of process and organization to the Channel Maven Consulting table. With an optimistic outlook she is always excited to take on new challenges. Her professional experience reflects this as she has worked as administrator in many different industries such as real estate, education and fast paced corporate environments. She attended Colorado State University for biology so she is no stranger to the small details that matter. In her off time she enjoys cooking and outdoor activities; to name a few gardening, mountain biking, and hiking with her two dogs.
Simeon, Finance and Creative
squirrel?! Simeon is our in-house unabashed generalist. Ok, so besides keeping the internets going and the holes in the tub stopped-up, Simeon also lends a hand with our strategic consulting and creative direction. His 15 years of communications experience includes work in industries like media, entertainment, pharma, IT, and consumer products. Don’t know exactly how that project is going to get done or who can tackle it? Simeon is probably your guy, but you better lace-up or clip-in and get outside if you’re hoping to catch him.
Zoe, Chief Cuteness Officer