Lost in the Channel and Looking For a Lifeline?
The channel can get complicated and in a world full of resources, it is important to find the best of the best. To find what sites might suit your company’s needs, we gathered some information on all of our favorites.
Channel Marketer Report (CMR) is a resource that is especially useful for vendors. It focuses heavily on helping channel marketers discover methods to track results and sales. This particular site supplies numerous how-to articles helping small businesses grow and develop within the channel. Partner marketing, sales, social media, and demand generation strategies are some of the many topics that Channel Marketer Report discusses on a daily basis.
Channelnomics, a site briefed by vendors, solution providers, IT influencers, and more, provides descriptions on new business models and advanced analysis of technology practices. It targets companies within the global IT reseller channel and focuses on channel, tech, and economic trends. While it does not address up-to-the minute news, Channelnomics will reference headlines if it deals with innovative IT products and analysis of data.
Channel Maven focuses on working with companies to drive channel marketing “to” and “through” the channel. When writing blog posts, we focus on insights into channel marketing and enablement as well as the occasional happenings with specific vendors as it relates to channel marketing and enablement. Blog topics range from creating a B2B contest to advice on life after Google Reader. Our website offers videos, eBooks, and webinars all designed to help companies market “to” and “through” the channel.
Channel Enablers focuses on channel training and channel consulting. It also focuses heavily on different routes to market and structuring your sales team to be more effective. It is always striving to help your company raise sales productivity and profitability by improving processes, helping to find the most beneficial channel for your product, and gain partnerships. If you’re a B2B company looking for information on the channel, Channel Enablers is good place to start.
Move The Channel actually started as a private LinkedIn group and was used as a forum for people in the channel to discuss new ideas and solutions. After the group grew to have over 2,000 members, they decided to start their own website. The website offers unique information based on the research, stats, referrals, and news available to them through their large community. Through eBooks, whitepapers, and blog posts, Move The Channel discusses performance incentives, communication, along with channel marketing and sales.
CRN, the original channel publication is now available in print, online and through their new tablet app. Whether it’s up-to-the-minute news on the industry or news specific to the channel, CRN is a great resource. Don’t forget to check out CRN’s lists on a regular basis; Solution Provider 500, Women of the Channel, Fast Growth and Big Data 100 to name a few.
The VAR Guy has had experience in the channel and IT since 1992 and has met with numerous corporate professionals. Today, they are proud to say they are the most popular blog in the IT channel. The VAR Guy is always offering blog posts on new technologies for VARs, MSPs, and IT service providers. Their website has great resources and even allows you to “Ask The VAR Guy”.
Be sure to check out each of these resources and tell us what you think. Are there others out there we’re missing?