While many “loyalty” programs for the channel track the financial relationship between the 
distributor/dealer/VAR – real loyalty is built by tracking other things in addition to the exchange of money. Which incentives to use when and other use information.
In partnership with I2I Incentive Intelligence, I contributed an article for Loyalty Management magazine (published by Loyalty360) where we outline the basics of driving loyalty in a distribution channel. The electronic version of the magazine isn’t up just yet but you can download a PDF of our article here.
Would love to hear your feedback!
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