I have the pleasure of interviewing Luanne Tierney, Vice President, Worldwide Channels Marketing at Cisco during a pre-recorded webinar I’m doing for Lemon Operations. Luanne will share how Cisco has used Web 2.0 and how they will leverage it going forward.
I will also be giving an overview of why you should care about social media and how to get started. The webinar will be recorded on August 3rd and sent out view email, LinkedIn, Twitter, and of course my blog www.channelmavenconsulting.com.
Please post any questions you have for Luanne here with your name.
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What are the biggest challenges or holdbacks you see in the adoption of social media sites like LinkedIn, Twitter and Partnerpedia for business use?
Hi Heather
This is a great idea to get questions in this manner.
I would ask Luanne about FaceBook. In theory, a vendor can use a social network to access customers on the topics that they are interested in and then povide a link to corporate messaging. I can see several FaceBook groups for Cisco and would like her to describe her strategy for this environment.
Best regards, Wendy
Here is my question:
Luanne, you run a channel of about 60,000 partners who know that 80% of purchases are based on recommendations. Those recommendations happen to a large extend through blogs, groups, forums and networks in the social web. How do you help your partners to become part of the “recommendation chain”.
Axel
http://xeesm.com/AxelS
I missed seeing this but I’m compiling some best practices on social media and partnering and would love to hear the results of your interview.
The companies I’ve heard from that are most successful are also the most proactive (how surprising) and are getting mileage out of improving customer satisfaction (for one example) by listening on the social media channels and responding quickly where appropriate….as opposed to the United Airlines fiasco.
Here’s my blog on the same topic…look forward to listening in to your channel
http://rgsmanagement.com/SeveriniBlog/2009/07/how-will-strategic-alliances-channels-and-partners-benefit-from-social-media-and-web-2-0/
Thanks so much to everyone with a question. The playback will be available shortly.
Ralph you hit the nail on the head. The first step in social media involvement is to Listen, then to Participate, then Generate Buzz, the provide Content, and finally Build Community. You can’t start building a community if you weren’t listening first! I look forward to your other posts. I did a few others if you click on ‘social media’ in the tag cloud you can see them.