Redsox11 great points. I was at Dell and saw how well they captured it. Other enterprise level companies have not done as well. A large part of it is monitoring what is being said about you so you can respond and build that loyalty/brand/reputation.

Commercials are indeed yelling or interrupting and no one likes that. I am reading “The Longer Long Tail” and Chris Anderson nailed it, the entire entertainment industry is changing first music, now tv…you need to have a big hit or you just break even. Scary and exciting all at the same time.

Companies such as Dell are using social networking sites as a way to reach out to clients and improve their relationship with customers. Customers have the power to make a business fail. If you don’t listen someone else will.

Join the conversation, listen and learn from your customers.

Traditional media i.e. TV, billboard, radio, newspaper, magazine etc. are not as effective as social networks. It is more difficult to get your message across or get them to pay attention. How many people actually pay attention to TV ads? With TiVo you don’t have to watch annoying commercials. Commercials YELL at your clients. Nobody listens to someone who yells.

It will be interesting to see if a market beyond banner ads develops for social networks…No one is going to pay to join, but the information provided by each person is valuable to some. People tell you their likes/dislikes etc.

Granted it’s easier said than done, but once you find where your customers are located you have tapped an endless source of vital information and ideas. It’s up to you to listen.

Really good to go through your blog i would like to get in touch with you and learn few things i am a Business Development guy and i am doing the same work lead generation i would like to learn some best practices.